• Kraken, one of the world’s biggest cryptocurrency exchanges, has signed a sponsorship deal with Williams Racing, one of the four best Formula 1 teams.
• The Kraken symbol will be featured on the halo and rear wing of the FW45 racing vehicle.
• Through this cooperation, a series of Grand Prix-themed hats emblazoned with the Kraken logo will also be produced.
Kraken Strikes Sponsorship Deal With Williams Racing F1 Team
Kraken, one of the world’s biggest cryptocurrency exchanges, has announced that it has signed a sponsorship deal with Williams Racing, one of the four best Formula 1 teams along with Ferrari, McLaren and Mercedes. This is Kraken’s first relationship in the F1 industry and marks an important milestone for both organizations.
Brand Visibility On FW45 Vehicle
The Kraken symbol will be displayed on the halo and rear wing of the FW45 racing vehicle piloted by well-known drivers Alex Albon and Logan Sargeant for the remainder of the 2023 FIA Formula One World Championship season. This weekend marks the beginning of this partnership which will bring maximum exposure to millions worldwide for Kraken’s brand.
Grand Prix-Themed Hats With Logo
Not only that but through this cooperation between these two organizations special Grand Prix-themed hats emblazoned with the Kraken logo will also be produced. These hats are expected to bring further visibility to both brands and boost their presence both online and offline in various events starting next year.
Cryptocurrency & Web3 Innovations For Fans
Williams Racing Commercial Director James Bower said that they were very excited about this collaboration as it brings together “two of the most trusted and longest-standing brands in our respective industries”. He went on to say that they were looking forward to bringing cryptocurrency and Web3 innovations to fans while also expanding Kraken’s reach to new institutional clients via their networks and sports events.
Digital Collectable Experiences To Increase Crypto Use In Racing Industry
Kraken claims that through its collaboration with Williams racing a debut of digital collectable experiences would increase cryptocurrency use in racing industry globally. The exchange alongwith some top NFT project holders plan to display their holdings on Williams Racing rear wing at certain Grand Prix races as part of this partnership agreement..